In late 2009, Fox School of Business marketing professor Jean Wilcox received a call from a friend who had grand plans for using social media to orchestrate a global event to mark Oct. 10, 2010 – or 10-10-10.

Although a worldwide phenomenon didn’t materialize, Wilcox used the idea to inspire ongoing 10-10-10 projects in her entrepreneurial marketing classes, which for the past two semesters have raised money for charity.

The concept: Give 10 student teams $10 each and have them multiply that money by a factor of 10 – all for social good.

This semester, 20 teams in two classes more than tripled that amount to collect in excess of $17,300 – not including donations of goods or services worth an additional $2,100.

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